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About Voice PA

The AI-powered phone receptionist built for UK tradespeople

Our Mission

Voice PA empowers tradespeople and small service businesses to never miss a job again by replacing missed calls with an AI receptionist that answers the phone, books appointments, and keeps everyone informed — all for a fixed monthly fee.

The platform combines trade-specific knowledge with AI-powered voice technology to handle inbound calls 24/7, qualify enquiries, check calendar availability, and confirm bookings automatically. Service providers get a dedicated local phone number, real-time calendar integration via Gmail, automated customer confirmations and reminders via SMS, and a daily schedule summary delivered each morning via WhatsApp — all without learning new software or returning a single call.

By putting an intelligent, always-available receptionist within reach of every sole trader and small business at £10 a week, Voice PA is solving a problem that costs UK tradespeople an estimated £18,000 each per year in lost work — making professional call handling accessible to every service business that’s too busy doing the job to answer the phone.

Meet the Founders

Mark Pinnes, CEO & Co-Founder of Voice PA

Mark Pinnes

CEO & Co-Founder

Senior in-house PR for FTSE 30 Co. Morrisons Plc. SVP Partnerships at Machani Group (AI & Robotics). Led multi-award-winning B2B PR agency for 8 years. Global campaign leadership for Shell, HP, Dell, and EY.

Ben Lavender, CPTO & Co-Founder of Voice PA

Ben Lavender

CPTO & Co-Founder

Created BBC iPlayer — the world’s first catch-up TV service. Built LOVEFiLM (£200M exit to Amazon, now Prime Video). Scaled DAZN from startup to £1B revenue. Grew Trustpilot 19% YoY with AI-driven product innovation.