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VoicePA

About Voice PA

The AI-powered phone receptionist built for UK tradespeople

Our Mission

Voice PA empowers tradespeople and small service businesses to never miss a job again by replacing missed calls with an AI receptionist that answers the phone, books appointments, and keeps everyone informed — all for one flat fee.

The platform combines trade-specific knowledge with AI-powered voice technology to handle inbound calls 24/7, qualify enquiries, check calendar availability, and confirm bookings automatically. Service providers keep the number they already advertise. The calls they miss are forwarded to a Voice PA line. Alongside that they get real-time calendar integration via Gmail, automated customer confirmations and reminders via SMS, and a daily schedule summary delivered each morning via WhatsApp — all without learning new software or returning a single call.

By putting an intelligent, always-available receptionist within reach of every sole trader and small business at £43 a month (or £12 a week if you would rather pay weekly), Voice PA makes professional call handling accessible to every service business that’s too busy doing the job to answer the phone.

Meet the Founders

Mark Pinnes, CEO & Co-Founder of Voice PA

Mark Pinnes

CEO & Co-Founder

Senior in-house PR for FTSE 30 Co. Morrisons Plc. SVP Partnerships at Machani Group (AI & Robotics). Led multi-award-winning B2B PR agency for 8 years. Global campaign leadership for Shell, HP, Dell, and EY.

Ben Lavender, CPTO & Co-Founder of Voice PA

Ben Lavender

CPTO & Co-Founder

Created BBC iPlayer — the world’s first catch-up TV service. Built LOVEFiLM (£200M exit to Amazon, now Prime Video). Scaled DAZN from startup to £1B revenue. Grew Trustpilot 19% YoY with AI-driven product innovation.